13 June 2025

Joy on Ice and Turf as Cerebra’s Relay Your Way Reaches Sheffield

The UK-wide Relay Your Way campaign reached Sheffield today in a celebration of inclusive sport, community spirit, and wild adventure - joined by one of Britain’s happiest people.

Danny Bent, adventurer, author, BBC Special Forces contestant, and founder of multiple world-record-breaking charity events, joined local participants and families for a vibrant day of activity marking Stage 80 of the 2,500km relay. Voted one of the 100 happiest people in the UK, Danny brought his infectious energy and message of living life with purpose and joy.

“Relay Your Way is exactly the kind of magic I live for,” said Danny. “It’s full of grit, laughter and people pulling together to make the world a better place. I couldn’t be prouder to carry the baton through Sheffield, a city that knows the power of sport to change lives.”

The day also saw inspiring visits to two of the city’s leading inclusive sports clubs, the Sheffield Eagles Physical Disability Rugby League (PDRL) team and the Sheffield Steelkings Para Ice Hockey Club, both of which welcomed the relay team with open arms, showcasing the energy, commitment and talent that drives inclusive sport forward.

Rohan Ihlbrock, Community and Events Lead of Cerebra, the charity behind the relay, said:

“Sheffield has welcomed the Relay Your Way baton with real warmth and excitement. We’re thrilled to celebrate the amazing work of organisations like the Steelkings and the Eagles, places where young people with disabilities are empowered to play, compete and thrive.”

“Whether you run a mile, roll a few metres or cheer from the side-lines, Relay Your Way is about sending a powerful message: that every child, whatever their ability, deserves the right to sport and play.”

Relay Your Way is a 33-day inclusive journey from Glasgow to Windsor, shining a spotlight on the 3 in 4 disabled children in the UK who are currently unable to fully take part in PE and school sport*.

With a baton specially designed by the Cerebra Innovation Centre to be carried by wheelchair users, frame runners, surfers and cyclists alike, the relay connects over 10,000 participants across 301 stages, involving community groups, schools, disability sport clubs and families across the UK.

For more information and to follow the journey live, visit: www.relayyourway.org

-- ENDS --

EDITOR NOTES

CONTACT

Press Contact: Marcus Hughes, marcus@wearecowshed.co.uk 07462902964
Press Images: Available from Google Drive here
Images: Credit: Cerebra, unless stated otherwise.

KEY DATES

Start date: Tuesday 3rd June 2025, Glasgow
End date: Sunday 6th July 2025, Windsors Great Park

KEY FACTS

Duration: 33 days
Distance: 2,500km
Number of stages: 301
Adaptive sports: Frame running, cycling, skateboarding, paddleboarding, surfing, sensory tag-rugby, sailing, kayaking
* Paralympic GB Equal Play Campaign

WEBSITE: www.relayyourway.org

SOCIAL MEDIA: Instagram @CerebraCharity | Facebook @CerebraCharity

#RelayYourWay

ABOUT CEREBRA

Cerebra is a national UK charity dedicated to supporting children who have a neurological condition in overcoming daily challenges.
The Cerebra Innovation Centre (CIC) designs and builds innovative, bespoke products to help disabled children discover and engage with the world around them. We believe that no challenge is insurmountable, and extraordinary change requires extraordinary action. CIC’s designs aim to reduce some of the social stigma attached to disabilities by making functional and beautiful products for our amazing young people.

WHAT IS RELAY YOUR WAY?

A 2500km relay across Britain (June 3rd - July 6th 2025) championing the 1.5 million young people in the UK with disabilities and their right to sport and play
Launching in Glasgow, the relay will travel through most major cities in Britain – including Edinburgh, Newcastle, Leeds, Manchester, Liverpool, Birmingham, Swansea, Cardiff, Bristol, Portsmouth and London - before finishing at the Parallel Windsor Festival of Inclusivity at Windsor Great Park
301 stages featuring a host of different accessible and inclusive ways of moving the baton ● Cerebra has partnered with Panathlon to bring this event to life, an incredible charity who last year supported 65,000 young people with Special Educational Needs to participate in sporting competitions
Partnerships with 150+ disability, educational, sporting and governmental organisations, including Transport for London, British Triathlon SENSE, Disability Sport Scotland, Disability Sport Wales ● Multi-award winning relay event organisers - The World Relay Ltd. - have volunteered their expertise to help make Relay Your Way possible. Since 2013, over 200k participants have covered 42,000km in relays raising over £1.9 million for good causes.

MEDIA ENGAGEMENT OPPORTUNITIES

Stories from families and young people who have received support from Cerebra
Opportunities to speak with our incredible ambassadors including triple Paralympic medallist Liz Johnson, actress Cara Jayne and disability activist Georgia Vine
21 magical ‘My Way Moments’ at iconic venues showcasing ground breaking and life changing adaptive designs from the Cerebra Innovation Centre
Visits to SEND and mainstream schools, directly involving more than 9,000 students
Visits to a wide range of sporting, cultural and community venues, events and projects featuring young people with disabilities, including Ibrox, Lords, London Aquatic Centre and Windsor Great Park

RELAY LOCATIONS AND DATES

Tuesday June 3rd: Glasgow
Wednesday June 4th: Glasgow to Edinburgh (via Grangemouth)
Thursday June 5th: Edinburgh
Friday June 6th: Edinburgh to Berwick-upon-Tweed
Saturday June 7th: Berwick-upon-Tweed to Newcastle
Sunday June 8th: Newcastle to Middlesbrough
Monday June 9th: Middlesbrough to Scarborough
Tuesday June 10th: Scarborough to Bridlington
Wednesday June 11th: Bridlington to Rotherham
Thursday June 12th: Sheffield (Rest Day)
Friday June 13th: Sheffield to Leeds
Saturday June 14th: Leeds to Manchester
Sunday June 15th: Manchester
Monday June 16th: Manchester to Wigan
Tuesday June 17th: Wigan to Liverpool
Wednesday June 18th: Liverpool to Birmingham
Thursday June 19th: Birmingham to Coventry
Friday June 20th: Coventry
Saturday June 21st: Coventry to Hereford
Sunday June 22nd: Hereford to Swansea
Monday June 23rd: Swansea to Cardiff
Tuesday June 24th: Cardiff (Rest Day)
Wednesday June 25th: Cardiff
Thursday June 26th: Cardiff to Bristol
Friday June 27th: Bristol
Saturday June 28th: Bristol
Sunday June 29th: Bristol to Winchester
Monday June 30th: Winchester to Portsmouth
Tuesday July 1st: Portsmouth to Brighton
Wednesday July 2nd: Brighton to London
Thursday July 3rd: London
Friday July 4th: London
Saturday July 5th: London
Sunday July 6th: London to Windsor